Based near Gatwick, PPL Insights is a leading market research agency specialising in consumer and sensory research, both in the UK and internationally, including for 20 of the UK’s top 100 brands. In 2015 the agency changed its name from product perceptions ltd to PPL Insights to reflect the expanding range of services it offers.
Working closely with the client throughout, hmb design created the company’s new branding, including a logo, colour palette and icons to represent each of the key service areas. This identity aims to express the friendly nature of the agency whilst also showing their high level of professionalism. Together we then planned, designed, wrote and built a completely new (fully mobile-friendly) website using this new identity and explaining the agency’s experience and full range of services.